Value Proposition
Market leading ODP provider, SurfKitchen has developed its 'next generation' On-Device Portal. For operators it provides a simple and cost-effective way of promoting an increasingly broad range of services as demanded by subscribers. For users, it translates into easy and intuitive, ‘no-click/no wait’ access to the content of their choice.
- Capabilities – fast, intuitive access to content & content automatically stored on the device
- Ease of use – Logical, simple navigation – 'zero-click' or 'one-click' access
- Immediacy – Fresh content resident on the device, quick, simple navigation & downloads
- Personalisation – Customization of devices and content providing users with greater relevance and service choice, relevant to me and my lifestyle. For operators, it provides the ability to differentiate their service offering and brand identity so reducing churn and increasing data revenues
- Ubiquity – No need to always be online or in a network coverage area
- Reassurance & Value – FOC previews means that users can check content to decide upon need, quality & value for money
- Reach – Multiple handset & platform support delivering 'always fresh', relevant content & information to the user’s device
SurfKitchen Value Proposition:
- Proven to Increase operator data services ARPU
- Proven experience: 20+ operator customers globally
- Deployed on multiple devices & operating platforms
- Quality of User Experience, ease of content discovery and downloads; putting user in control
- Fresh content always resident on the device via over-the-air updates
- Simple, Cost-effective, Fast deployment
