SurfKit Storefront
on-device storefront
SurfKit Storefront – part of the SurfKit Mobile Internet Platform – provides a highly accessible way of previewing and purchasing, games, music, video and pictures, ring tones and other types of downloadable content.
The potential of today’s mobile devices to deliver compelling services to users is enormous. Rapid evolution of device capability has raised expectations and users increasingly want to customise their device using downloadable content such as applications, games, video, pictures, music and ring tones. Now more than ever, operators and content providers need to consider how storefront design can make a great retail environment for users to access and purchase content if they are to capitalize on this momentum, build brand presence and succeed in developing new revenues from mobile web services.
Many users have been put off trying to access content via traditional browser methods, principally due to the ‘click and wait’ phenomena associated with WAP access together with uncertainty over charging and limited opportunity to preview mobile Internet applications & services before purchasing.
SurfKitchen’s technology consists of a client application on the device itself, supported by a server in the operator’s network. The result is a rich user experience in which enables users to easily discover, preview and purchase content.
SurfKit Storefront – benefits to operator
- Proven to increase data revenues
- Unrivalled device platform coverage across Symbian, Microsoft, Java, Blackberry, BREW and Android
- Improved usability equals more usage – more people using more services more often
- Integrates with recommendation engines based on segmentation, preferences & historical usage data
SurfKit Storefront – benefits to user
- Simple navigation and easy discovery mobile Internet applications & services
- Free previews on the device
- Integrated search
- Integrated purchasing – simple & easy to understand payment
- Applications & services automatically updated over-the-air – keeps experience fresh & compelling
