SurfKit Home
‘zero click’ access from an active home screen
SurfKit Home gives operators control over the device home screen – bringing applications and services direct to the user.
Rapid evolution of device capability has led to users expecting access to a broader range of mobile Internet services such as news, social networking and user generated content. However, mobile users are easily frustrated by the ‘click & wait’ experience often associated with traditional WAP browsers and with trying to access content buried deep in the menu of their handset.
Instead users want immediate, ‘zero-click’ access to their chosen and most frequently used mobile Internet applications & services – direct from the home screen of their mobile handset. SurfKit Home – part of SurfKitchen’s Mobile Internet Platform – does just that, by providing hassle-free access to mobile Internet.
SurfKit Home – benefits to operator:
- Provides Operator with a branded window to the mobile internet, on the home screen
- Quick and easy access to content - more people use more services more often
- Optimum channel for promotions and advertising
- Experience can be tailored for specific market segments
- Users can select their own services from operator controlled catalogue
- Available across broadest range of handsets
SurfKit Home – benefits to user:
- ‘zero-click’ access - priority and frequently used services surfaced to the home screen of the handset
- Users choose what services they want to see - customise according to personal preferences
- Applications & services automatically updated over-the-air – keeps experience fresh & compelling
