SurfKit Widget Framework
putting the consumer in control of the services they want on their phone
With mobile internet well and truly here, users want to choose from the increasingly broad range of available services. Most importantly, they want to customise their phone with downloadable content such as games, video, pictures, music and ring tones. New media such as user generated content and social networking is also high on users’ wish list for accessing web services on mobile.
Little surprise then that the days of operator driven content menus are in decline. Instead operator focus is on simplifying access to data services and enabling users to make personal choices about the services they have on their phone. This change in tack is critical if operators are to continue to add value in an increasingly complex and competitive arena.
To this end, SurfKitchen’s mobile optimised Widget Framework helps operators meet consumer demand for broader service choice. Operators can easily create and launch a broad range of customizable widgets whilst retaining the overall quality of user experience and branding.
SurfKit Widget Framework – benefits to user
- Simple navigation and easy service discovery
- News, weather, sport, entertainment & social networks – you choose. 'My Internet' rules
- "Click & Go", not "Click & Wait"
- Content is automatically updated to keep the experience fresh & compelling
SurfKit Widget Framework – benefits to operator
- Rapid low-cost / low risk deployment of new services
- Add value beyond simply controlling the content
- Add new services easily and deploy over-the-air
- Easy and intuitive. More people using more services more often
- Ideal means of realising promotional and advertising opportunities
