SurfKit Mediation
lifecycle management of data services
SurfKit Mediation – part of the SurfKit Phonetop suite of products – enables operators to capture the data they need to analyse and manage the service lifecycle to maximum effect.
With such a wide array of new service opportunities, mobile marketers face the growing challenge of understanding which services consumers really value and use, and how they can be improved ‘in-life’ to increase data revenues. To date however, operators have faced the challenge of capturing user data when the experience is ‘remote’ on the mobile handset.
SurfKit Mediation resolves this problem. By tracking specific events within the on-device portal experience, it delivers insightful user analytics back to operator so they gain visibility into the ways their subscribers use and interact with their mobile devices.
In this way, SurfKit Mediation helps identify which services work well and importantly, where there are opportunities for improvement. This ‘deploy, measure, refine’ model enables operators to make relevant modifications over-the-air, improving their service offering throughout the product lifecycle and enhancing the overall user experience.
