SurfKit Home
‘zero click’ access from an active home screen
SurfKit Home gives operators control over the device home screen bringing content and services direct to the user.
Rapid evolution of device capability has led to users expecting access to a broader range of mobile web services such as news, social networking and user generated content. However, mobile users are easily frustrated by the ‘click & wait’ experience often associated with traditional WAP browsers and with trying to access content buried deep in the menu of their handset.
Instead they want immediate, ‘zero-click’ access to their chosen and most frequently used content and services – direct from the home screen of their mobile handset. SurfKit Home – part of the SurfKit Phonetop Suite – does just that, by providing hassle-free access to mobile internet.
SurfKit Home – benefits to user:
- ‘zero-click’ access - important and frequently used services surfaced to the home screen of the handset
- Users choose what services they want to see - customise to suit their lifestyle
- Content and services updated over the air, so always fresh
SurfKit Home – benefits to operator:
- Provides Operator with a branded window to mobile internet, on the home screen
- Quick and easy access to content - more people use more services more often
- Ideal channel for promotions and advertising
- Experience can be tailored for specific market segments
- Users can select their own services from operator controlled catalogue
- Available across wide range of handsets
