SurfKit Downloads
on-device storefront
SurfKit Downloads – part of the SurfKit Phonetop Suite – provides a highly accessible way of previewing and consuming games, music, video and pictures, ring tones and other types of downloadable content.
The potential of today’s mobile devices to deliver compelling services to users is enormous. Rapid evolution of device capability has raised expectations and users increasingly want to customise their device using downloadable content such as games, video, pictures, music and ring tones. Now more than ever, operators and content providers need to consider how storefront design can make it easy for users to access and use content if they are to capitalize on this momentum, build brand presence and succeed in developing new revenues from mobile web services.
Many users have been put off trying to access content via traditional browser methods, principally due to the ‘click and wait’ phenomena associated with WAP access together with uncertainty over charging and limited opportunity to preview content before purchasing.
SurfKitchen’s technology consists of a client application on the device itself, supported by a server in the operator’s network. The result is a rich user experience in which users can easily discover, preview and download content.
SurfKit Downloads – benefits to user
- Simple navigation; easy content discovery
- Free previews on the device
- Integrated search
- Integrated billing – simple & easy to understand payment
- Content automatically updated – keeps experience fresh
SurfKit Downloads – benefits to operator
- Proven to increase data revenues
- Unrivalled device platform coverage across Symbian, Microsoft, Java, UIQ and BREW
- Improved usability equals more usage – more people buying more content more often
- Integrate to recommendation engines based on segmentation, preferences & historical usage data
