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JumpTap and SurfKitchen partner at 3GSM to Showcase Mobile Search within On-Device Portals

— 12 February 2007

Barcelona –12 Feb 2007 — SurfKitchen and JumpTap have joined forces for 3GSM to show the combined benefits of Mobile Search and On Device Portal applications. Both companies are pleased able to showcase this capability on their respective stands - SurfKitchen in Hall 1, Stand D64 and JumpTap in Hall 2, Level 1, Stand 2.1F54.

Mobile search is an application that subscribers will access multiple times per day. Consequently, subscribers want it on the main screen of their devices, as soon as they open the phone. Integrating search with On Device Portals will allow access to the long-tail of mobile content, and will provide a way to deliver relevant targeted advertising.

‘‘On Device Portals offer a compelling and proven way to market and sell content on a mobile device. By adding the dynamic of mobile search to the equation, the client turns into a one stop on device shop for content purchase’’ said Michel Quazza CEO of SurfKitchen. ‘‘We are very pleased to work with JumpTap, a leader in mobile search to offer this advanced functionality.’’

Dan Olschwang, President and CEO of JumpTap said: ‘‘Search drives multiple benefits for both mobile operators and their subscribers. And to drive maximum usage and maximum revenue, the search box should be prevalent throughout the mobile experience. We are excited to integrate our mobile search products with SurfKitchen and their innovative On Device Portal.’’

About JumpTap

JumpTap, Inc. provides a mobile search and advertising solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap’s solution helps mobile operators build search and browsing traffic, attract advertisers to their network and maximize ROI via profiles and behavioral targeting. JumpTap combines structured and unstructured content to drive better coverage and improve the user experience. JumpTap provides mobile operators, advertisers and subscribers with the industry’s most complete, easy-to-use and rewarding mobile search and advertising environment. For more information on JumpTap, please visit: www.jumptap.com

About SurfKitchen

SurfKitchen is the market leader in On-Device Portal applications delivering a dynamic user experience. Its platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones, ensuring the end-user has quick and simple access to fresh mobile content. SurfKitchen provides service providers with the right applications and comprehensive support to increase data usage, customer loyalty and ultimately reduce churn.

SurfKitchen’s solutions have been deployed by major operators throughout the world including Orange Group,Telstra, O2, Maxis, Etisalat, Telenor, Telefonica Moviles España and MTC Kuwait. For more information, visit: www.surfkitchen.com

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Press Contacts

SurfKitchen
Marketing Department
+44 (0) 870 351 3110
marketing@surfkitchen.com

JumpTap Media Contacts:
Nelson Bostock Communications
Jenny Robert
Richard George
+ 44 (0) 20 7229 4400
Jenny.Roberts@nelsonbostock.comRichard.george@nelsonbostock.com