Press Releases

SurfKitchen Wins Home and Entertainment Award at Wireless Innovation Contest 07

Wireless Innovation Network of British Columbia Deems SurfKitchen Solution Best at Adding Quality of Life in the Home

ORLANDO, FL (CTIA) – March 27, 2007 – SurfKitchen, the market leader in ondevice portal (ODP) software, today announced that the Wireless Innovation Network of British Columbia (WINBC) has chosen its mobile software solution as the winner of the home and entertainment category of the Wireless Innovation Contest (WIC) 2007. SurfKitchen sent the case study of Orange Group, a pan-European carrier to be judged by a panel that included a diverse array of executives from the IT/Telco industry such as Sprint-Nextel, Alcatel-Lucent and Nokia Multimedia.

The panel evaluated the success of Orange Downloads—a content download service utilizing SurfKitchen’s on-device portal technology-that resulted in nearly a doubling of data services ARPU when compared to a WAP-based service. “Our ODP solution has met with tremendous success in both Europe and Asia, and we are excited to bring it to North America, where we’re confident it can have a dramatic impact on data service revenues,” said Michel Quazza, CEO of SurfKitchen.“Being recognized as a WIC winner is not only a testament to our technology, but it also speaks strongly to the need for this type of solution in the North American market.” WINBC designed the WIC Awards to recognize companies that provide innovative wireless technologies or solutions that drive adoption in North America.

SurfKitchen entered its proven ODP mobile software solution in the home and entertainment category, which acknowledges companies that provide a multimedia converged solution that entertains or facilitates ease and adds to quality of life in the home. Sold to cellular carriers and MNOs, SurfKitchen’s software runs on mobile phones, allowing subscribers to enjoy fast, simple access to content such as ringtones, games, news, streamed video and other premium data services. The software features simple, logical menus and previews, providing an effective, easy-to-use alternative to the traditional browser-based approach of accessing mobile content. The simplicity of the experience drives consumption and repeat-usage and has proven to increase ARPU while reducing customer churn.

About WINBC
WINBC (Wireless Innovation Network Society of BC) is the producer of WIC’07. WINBC is the focal point for wireless in BC and a leading industry association in Canada. British Columbia has a 25-year history of successful wireless design and innovation and has grown to over 250 wireless companies representing all areas of the wireless value chain from infrastructure and devices to enabling software, enterprise applications, games and peer-to-peer solutions. Companies include Sierra Wireless, Nokia, Digital Dispatch, Colligo, Air G and others. To find your wireless partner go to: www.winbc.org

About SurfKitchen
SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative browser based solutions. SurfKitchen’s simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen’s platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones, ensuring the end-user always has fresh content. SurfKitchen provides service providers with the right applications and comprehensive support to increase data usage, customer loyalty and ultimately reduce churn. SurfKitchen’s solutions have been deployed by major operators throughout the world including Orange Group (UK, France, Netherlands, Spain and Poland), Telstra, O2, Maxis, Telenor, Telefonica Moviles España MTC Group, ALJAWAL (Saudi Telecom Corp.), Etisalat and Batelco. This list of high-profile customers, combined with SurfKitchen’s unique expertise, has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience. For more information, visit: www.surfkitchen.com

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