Press Releases

SurfKitchen Unveils Vision for Mainstream Adoption of Mobile Internet Applications and Services

New Vision Reinforces SurfKitchen’s Commitment to Delivering the Optimum User Experience

Reading, UK – 9th February 2009 - SurfKitchen today unveiled its vision for the next generation of mobile Internet platform technology. Mobile data services have evolved from a limited portfolio of content on offer to an increasing variety of mobile Internet applications and services for users to choose from. The SurfKit Mobile Internet Platform is designed to enable Operators to fulfill this demand by providing a compelling retail environment on the device, promoting discovery and intuitive usage.

“The market for mobile Internet services has fundamentally changed over the past two years”, said Michel Quazza, chief executive officer, SurfKitchen. “Flat-rate data tariffs, network advancements and the increasing popularity of devices like the iPhone have shifted the operators focus away from enhancing the experience of their walled garden or WAP services and placed it squarely on allowing subscribers to easily find, personalize and use an array of mobile Internet applications and services.”

Mobile data services have grown rapidly over the past few years with Chetan Sharma Consulting now estimating that they constitute 20 percent of worldwide operator revenues.* While Informa Telecoms & Media predict that annual data services will more than double from USD 148 billion in 2007 to USD 347 billion in 2013,** usability and discoverability are still presenting challenges.

“The industry is starting to realise the potential of mobile data services, but before they reach the mainstream, it is imperative that the current usability and discoverability challenges are overcome,” continued Quazza. “Our vision continues to help operators and their partners address these challenges across their entire device portfolio.  To realize and build upon this we have worked closely with our customers to evolve our technology platform to deliver a carrier-class Mobile Internet Platform.”

A recent Forrester Research report confirmed the discoverability and usability challenges currently faced by the industry when it found that only 23 percent of mobile Internet users in North America agree that it’s easy to find sites on the mobile Internet, and that only 21 percent agree that mobile Internet sites are easy to navigate.***

The SurfKit Mobile Internet Platform is designed to provide a personalized, compelling and intuitive on device experience. The platform provides operators with a sophisticated storefront, application launcher and service creation environment which enhances mobile Internet application/service acquisition and usability across an unrivalled range of feature and smart phones. For more details on the new SurfKit Mobile Internet Platform, please visit http://www.surfkitchen.com

Supporting Resources/Related Press Releases

Press Releases

• SurfKitchen Launches Mobile Internet Platform

White Paper

• How to Enable Mobile Internet for the Masses

Additional Resources

• Mobile Internet Resources

About SurfKitchen
SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a mobile Internet platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile applications and services on a wide range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5 and RIM BlackBerry and Android¨ platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0

 

* “Chetan Sharma Consulting: Mobile data now 20% of worldwide operator revenues,” FierceMobileContent, September 29, 2008
(http://www.fiercemobilecontent.com/story/mobile-data-now-20-worldwide-operator-revenues/2008-09-29?utm_medium=nl&utm_source=internal&cmp-id=EMC-NL-FMC&dest=FMC)

** “Informa Telecoms & Media: Annual mobile revenues to hit USD1 trillion by 2013 as global subs top 5 billion,” (http://www.fiercewireless.com/press-releases/annual-mobile-revenues-hit-usd1-trillion-2013-global-subs-top-5-billion?utm_medium=nl&utm_source=internal&cmp-id=EMC-NL-FMC&dest=FW)

*** “Forrester Research: Usability And cost Slow Mobile Internet Adoption,” July 9th, 2008 (http://www.forrester.com/Research/Document/0,7211,46246,00.html)

Available Q1 09

[ Back to Press Releases ]

---