Press Releases

SurfKitchen to Power T-Mobile USA’s web2go Mobile Storefront

SurfKitchen Powered Storefront Delivers an Intuitive and Compelling User Experience for Mobile Internet Applications and Service

Reading, UK –February 8, 2010 – SurfKitchen today announced the availability of a unique storefront experience to discover and purchase new content for T-Mobile USA customers using the Nokia 7510. SurfKitchen’s mobile Internet platform technology is intended to help deliver a consistent and compelling user experience for mobile Internet applications and services.      

"We're always looking at new ways to improve the customer experience for both mobile web and purchasing content - things that are still challenges today on many feature phones," said Ian McKerlich, director, mobile web and content services,
T-Mobile USA. "We're pleased to be working with Surfkitchen to create an experience that helps consumers discover and purchase new content on their mobile device."

To facilitate mobile content and service usage, SurfKitchen’s mobile Internet platform technology will be used to streamline and enhance the purchasing experience, leveraging SurfKitchen’s unique cross-platform support.

“The delivery of mobile Internet services is an increasingly critical element of operators’ revenue growth strategies and we are delighted to be working with
T-Mobile USA on this deployment,” said Michel Quazza, chief executive officer, SurfKitchen. “T-Mobile USA’s web2go storefront combines a diverse and compelling range of mobile Internet applications and services that mobile subscribers are demanding.”

To streamline the deployment, SurfKitchen’s mobile Internet platform technology integrated with T-Mobile USA’s existing content providers and platforms. Launched in December 2009, a select group of existing T-Mobile USA customers received the update enabling them to take advantage of this version of the storefront.

About SurfKitchen
SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest  range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.  

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