Press Releases

SurfKitchen Names Tracy Allard Regional VP For North America

Company Broadens Management Team to Bring On-Device Portals to North American Mobile Carriers

ORLANDO, FL (CTIA) – March 27, 2007 – SurfKitchen, the market leader in ondevice portal software, today announced that industry veteran Tracy Allard has joined the company as regional vice president, North America. SurfKitchen is expanding into North America after successful adoption of its technology by mobile carriers in Europe and Asia. Based in Dallas, Allard reports to SurfKitchen Senior Vice President of Sales and Marketing Tim Barber. SurfKitchen’s software runs on mobile phones and is sold to cellular carriers and MNOs. It allows users to enjoy fast, simple access to content, such as ringtones, games, news, streamed video and other premium content. The software features simple, logical menus and content previews, providing the end-user with an effective, easy-to-use alternative to the traditional browser-based approach of accessing mobile content. The simplicity of the user interface makes discovery, consumption and repeat-usage of mobile data services easy and has proven to increase ARPU and reduce customer churn. Operators can deliver updates over-the-air, ensuring that the end-user always has fresh content. By focusing on providing a superior user experience, SurfKitchen solves a crucial part of the puzzle of how operators and content owners deliver digital content to users. “This is an exciting time for SurfKitchen because we’ve proven to the rest of the world that a simple, dynamic user interface sells data services, and now we’re pushing into North America where carriers are actively looking for new ways to improve the customer response to their service offerings,” Barber said. “Tracy’s relationships, experience and vast knowledge of the wireless market in North America are the exact combination we need to make our market entry successful.” Prior to SurfKitchen, Allard held a senior sales position at 724 Solutions Inc., a Santa Barbara, CA-based technology and solutions provider to the mobile network operator (MNO) market. While at 724, she introduced products to the North American mobile network operator, content provider and MVNO/MVNE markets and was responsible for helping 724 to increase its market share. Previously, she worked for mobile Internet software provider Openwave Systems, Inc., holding multiple positions in her tenure. As an account executive, she was responsible for the Cingular account and, prior to that, worked with wireline and wireless operators such as Verizon Online, Alltel, and Bellsouth. She also has held senior international sales positions with Boingo Wireless and Caterpillar, Inc. Allard attended the University of New Hampshire and is a graduate of nine professional courses and seminars. About SurfKitchen SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative browser based solutions. SurfKitchen’s simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen’s platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones, ensuring the end-user always has fresh content. SurfKitchen provides service providers with the right applications and comprehensive support to increase data usage, customer loyalty and ultimately reduce churn. SurfKitchen’s solutions have been deployed by major operators throughout the world including Orange Group (UK, France, Netherlands, Spain and Poland), Telstra, O2, Maxis, Telenor, Telefonica Moviles España MTC Group, ALJAWAL (Saudi Telecom Corp.), Etisalat and Batelco. This list of high-profile customers, combined with SurfKitchen’s unique expertise, has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience. For more information, visit: www.surfkitchen.com

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