Press Releases

Surfkitchen Launches Surfkit™ Stream to Deliver a Superior Mobile TV Experience

New On-Device Client To Be Demonstrated At 3GSM

Barcelona, 12 February 2007 — SurfKitchen, the market leader in On-Device Portal (ODP) applications, is launching its new streaming TV client, SurfKit™ Stream at 3GSM. The fully interactive on-device client has been specifically developed to provide a simple user experience for viewing TV on mobile devices. For mobile operators, streaming TV content is a highly viable and attractive method of generating significant data revenue, however, services must be easy to use in order to make them compelling to consumers. SurfKitchen has utilised its well established on-device client experience to answer this need. The client provides a fully branded interface on the mobile device, with intuitive graphical menus to enable quick & simple access to electronic programme guides and channel switching between streaming content. SurfKit Stream is available as a stand-alone product or can be bundled with SurfKitchen’s existing product portfolio to provide a complete mobile on-device experience. “Streaming TV to mobile devices offers enormous potential to operators, ” comments Dave Evans, SurfKitchen’s CTO. “However, as with all mobile data services, the quality of the user experience will be crucial in determining uptake. Users will quickly give up on Mobile TV if they find it difficult to discover and access the content they are interested in. The key to success will be providing a Mobile TV experience that is simplicity itself; i. e. familiar to consumers and easy to use, SurfKit Stream delivers that. ” SurfKit Stream integrates with other SurfKitchen clients allowing operators to offer a wider choice of value-added content services. SurfKit Downloads can be used to enable simple previewing and purchase of content such as TV programme-related downloads, while SurfKit Portal provides quick access to news and gossip around TV shows and personalities. SurfKitchen will be demonstrating SurfKit Stream on their stand at 3GSM, located in Hall 1, stand number D64. About SurfKitchen SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative browser based solutions. SurfKitchen’s simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen’s platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones, ensuring the end-user always has fresh content. SurfKitchen provides service providers with the right applications and comprehensive support to increase data usage, customer loyalty and ultimately reduce churn. SurfKitchen’s solutions have been deployed by major operators throughout the world including Orange Group, Orange NL, Telstra, O2, Maxis, Etisalat, Telenor, Telefonica Moviles España and MTC Kuwait. This list of high profile customers, combined with SurfKitchen’s unique expertise, has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience. For more information, visit: www.surfkitchen.com

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