Press Releases

Surfkit Mediation – Gives Operators Insight Into On-Device Portal Usage

Powerful Analytical Tool Lets Operators Manage Lifecycle of Data Services

Reading, UK, 30 June 2008 – SurfKitchen, the market leader in On-Device Portal (ODP) applications today announces the commercial availability of SurfKit Mediation, its on-device analytics and evaluation tool that lets operators analyse and manage the entire lifecycle of their mobile data services.

Unveiled at Mobile World Congress, SurfKit Mediation is part of the SurfKit Phonetop suite of products. It provides a powerful set of analytics tools enabling operators to interrogate key metrics associated with mobile data services. By tracking specific events within the on-device portal experience - such as how an application is being accessed, usage habits and popularity – SurfKit Mediation generates a compelling insight into what services consumers really value and take advantage of and – crucially - how they can be improved in-life to increase data revenues.

“With such a wide array of new services available, mobile marketers face the challenge of understanding what they should deploy,” explains Michel Quazza, CEO of SurfKitchen. “The problem has always been how to capture data when the experience is ‘remote’ on the mobile handset. SurfKit Mediation allows operators to track key metrics in a live environment with the information sent back to them when the ODP updates.”

By deploying SurfKit Mediation, operators can identify which services work well and importantly, where there are opportunities for improvement. This ‘deploy, measure, refine’ model means that operators can make relevant modifications over-the-air, improving their services throughout the product lifecycle and enhancing the overall user experience.

Adds Quazza: “The mobile is still a relatively new channel for marketing. Operators and marketers recognise its potential but need to understand how to design, deploy and develop services that will enhance and grow data revenues. SurfKit Mediation gives them the power to understand user habits, track what’s working and what isn’t and develop new products that are tailored for the mobile experience.”

SurfKit Mediation is one of the products within SurfKit Phonetop, an integrated suite of on-device applications designed for operators to significantly improve mobile data service delivery and consumption. Other applications include SurfKit Home (home screen personalisation), SurfKit Widget Framework (Java/XML-based environment for rapid development and deployment of mobile applications) SurfKit Downloads (an on-device storefront), SurfKit Stream (providing easy access to video streaming, music and TV) and SurfKit Event (on-device rich content application for time-related events).

For more information on SurfKit Mediation please visit www.surfkitchen.com

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About SurfKitchen

SurfKitchen is uniquely focused on delivering a compelling user experience on mobile. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity.

SurfKit Phonetop is an integrated suite of on-device applications designed for operators to significantly improve mobile data service delivery and consumption. The SurfKit Phonetop suite delivers real service choice for customers, ‘zero-click’ discovery and a range of sophisticated new analysis for service lifecycle management. This next generation of ODP means operators can meet subscriber demand for a broader, more relevant choice of content services through a ‘mobile optimised’ widget framework.

SurfKitchen’s platform enables digital content to be sent over-the-air to a broad range of feature phones and smart phones across Symbian S60, Microsoft, Java and Brew* platforms. This enables operators to ensure that the most up to date content is always available to subscribers. The SurfKitchen experience can be tailored according to operator market segmentation, encouraging increased customer loyalty and ultimately reducing churn.

SurfKitchen’s solutions have been deployed by major operators throughout the world including: Orange Group, Telstra, Telefonica Moviles España, Cincinnati Bell Wireless, Maxis, ALJAWAL (Saudi Telecom) and Etisalat. This list of high profile customers, combined with SurfKitchen’s unique expertise, has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a customised user experience. For more information, visit: www.surfkitchen.com

* Will be available in 2008

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