Reading, UK – 13 July, 2010 - SurfKitchen today announced it has integrated Facebook and Twitter into the SurfKit Mobile Internet Platform. By seamlessly integrating two of the world’s most popular social networks into its mobile Internet platform, SurfKitchen is able to further support the promotion and rating of mobile applications and Internet services on mass market devices.    

The SurfKit Mobile Internet Platform is used by major mobile operators including Orange Group, Telstra and T-Mobile USA to optimize the user experience for mobile Internet applications and services across an unrivalled range of devices. By delivering Facebook and Twitter integration through a new Social Network Connector, SurfKitchen helps operators and developers promote their application stores by encouraging consumers to discuss and rate the applications they are using on their social networks.

“Consumers are increasingly accessing social networks on their mobile devices,” said Michel Quazza, chief executive officer, SurfKitchen. “This trend is only going to continue with the rise of location-based networks and as they become an integral part of the mobile experience, it is important that they are seamlessly integrated into other mobile applications and Internet services. This integration not only benefits operators and developers by supporting promotion and feedback, but also ensures a compelling consumer experience.”          

According to Forrester Research, 11 percent of US online adults now interact with social network sites from their mobile phones. In the UK, recent data from the GSM Association (GSMA) went someway to demonstrate the extent of this interaction when it found that UK people spent around 2.2 billion minutes accessing Facebook in December 2009. With the number of new Twitter users alone increasing by 300,000 a day, the integration of social networks with mobile application stores and Internet services is now becoming a critical component to mobile operator data strategies.         

The integration of Facebook and Twitter with the SurfKit Mobile Internet Platform builds on its seamless integration with operator systems by extending its reach to social media platforms. This enables new mobile services to be developed by creating a mash-up between operator services and Internet services that can be deployed to the handset.
 
About SurfKitchen
SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest  range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, T-Mobile USA, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.  

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen

Company and product names may be trademarks of the companies with which they are associated.

Reading, UK –February 8, 2010 – Delivering on its vision to bring the mobile Internet to mass market devices, SurfKitchen today unveiled SurfKit Mobile Internet Platform 5.0. The new release extends support of smart browsers now available on smartphones, while also delivering greater sophistication in the management of on-device retail environments.

SurfKit Mobile Internet Platform 5.0 takes the proven and robust end-to-end SurfKitchen client-server platform, which has consistently delivered material commercial results in terms of increased usage and ARPU, and adds support for the emerging device runtimes and browsers on today’s smartphones. Supporting devices running Bondi, JIl, Flash and Web 2.0 browsers enables operators to rapidly deploy high quality storefronts to the broadest range of handsets, with a single infrastructure, without requiring specific client software to be pre-installed on devices.

“Until now, mobile operators had to choose between a mediocre user experience with limited investment on their part, or a rich user experience with a dedicated client. The SurfKit Mobile Internet Platform now bridges these worlds by allowing operators to provide the best user experience while benefiting from open standards on new smartphones, all within a single infrastructure,” said Dave Evans, chief technology officer, SurfKitchen.

SurfKit Mobile Internet Platform is designed to enable operators to deliver an intuitive and compelling experience to consumers across an unrivalled range of handsets. It provides operators with a sophisticated application storefront, an application launcher and a service creation environment, which enhance mobile application/service acquisition and usability across the broadest range of phones. Its main components are:

SurfKit Storefront (Powering Orange App Shop): An application store that streamlines the purchasing experience by providing a rich, operator branded on-device retail environment that:
•    Enables users to easily discover, preview and purchase a broad range of applications and services.
•    Seamlessly integrates with an operator’s existing content providers and platforms, including billing systems.
•    Provides user segmentation, product bundling, and promotion management to ensure effective retailing.
•    Instills user confidence by allowing subscribers to preview mobile Internet applications and services prior to purchase.
•    Delivers actionable insights by providing detailed reporting and analytics that allow services to be refined and modified throughout their lifecycle.
•    Delivers a storefront to a dedicated on-device client, or via the devices browser.

SurfKit Launcher (Powering TelstraOne): A single location for launching mobile applications and Internet services that:
•    Gives operators the ability to create and manage their own set of customisable and updateable shortcut menus.
•    Integrates seamlessly with SurfKit Storefront so that a purchased service appears automatically.
•    Delivers an intuitive on-device experience that allows subscribers to
customise their own experience and easily select and launch mobile applications and other Internet services.

NEW: SurfKit Service Creation Environment: An on-device XML/Javascript runtime environment with a rich client server framework that:
•    Enables operators to rapidly develop and deploy connected applications.
•    Simplifies service creation through deep device integration and unparalleled cross-platform support.
•    Enables in-life management and updates to ensure application content remains fresh and relevant.

NEW: SurfKit Cache: An on-device cache management solution that:
•    Enables third-party applications to be updated transparently to the end user, utilizing the robust sync mechanisms of the SurfKitchen Solution
•    Enables third-party applications to utilize the comprehensive subscriber management features of the SurfKitchen Solution including billing and segmentation.

“The last twelve months in the mobile industry have demonstrated that content choice and a great user experience are critical to the success of mobile data services,” said Michel Quazza, chief executive officer, SurfKitchen. “SurfKit Mobile Internet Platform delivers on these critical factors by allowing consumers to easily discover, purchase and enjoy a wide range of applications and Internet services on the phone of their choice. By combining easy-to-access applications and services with a compelling user experience on the broadest range of phones, SurfKit Mobile Internet Platform will significantly increase mobile data revenue for our mobile operator customers.”

To support integration and management of mobile Internet applications and services, SurfKit Mobile Internet Platform includes an advanced reporting platform and a sophisticated server solution. SurfKit Mediation provides operators with insightful business intelligence into the use of mobile content and services, while SurfKit Server supports integration into an operator’s infrastructure and provides a central control point for all SurfKitchen on-device applications.

For additional information including technical details on the new SurfKit Mobile Internet Platform, please visit http://www.surfkitchen.com.

About SurfKitchen
SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest  range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com. 

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen

Company and product names may be trademarks of the companies with which they are associated.

Reading, UK –February 8, 2010 – SurfKitchen today announced the availability of a unique storefront experience to discover and purchase new content for T-Mobile USA customers using the Nokia 7510. SurfKitchen’s mobile Internet platform technology is intended to help deliver a consistent and compelling user experience for mobile Internet applications and services.      

"We're always looking at new ways to improve the customer experience for both mobile web and purchasing content - things that are still challenges today on many feature phones," said Ian McKerlich, director, mobile web and content services,
T-Mobile USA. "We're pleased to be working with Surfkitchen to create an experience that helps consumers discover and purchase new content on their mobile device."

To facilitate mobile content and service usage, SurfKitchen’s mobile Internet platform technology will be used to streamline and enhance the purchasing experience, leveraging SurfKitchen’s unique cross-platform support.

“The delivery of mobile Internet services is an increasingly critical element of operators’ revenue growth strategies and we are delighted to be working with
T-Mobile USA on this deployment,” said Michel Quazza, chief executive officer, SurfKitchen. “T-Mobile USA’s web2go storefront combines a diverse and compelling range of mobile Internet applications and services that mobile subscribers are demanding.”

To streamline the deployment, SurfKitchen’s mobile Internet platform technology integrated with T-Mobile USA’s existing content providers and platforms. Launched in December 2009, a select group of existing T-Mobile USA customers received the update enabling them to take advantage of this version of the storefront.

About SurfKitchen
SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest  range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.  

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen

Company and product names may be trademarks of the companies with which they are associated.

Reading, UK – Dec 1st, 2009 – SurfKitchen announced that Telstra, Australia's leading telecommunications and information services company, has increased mobile content and data revenues by more than 11 percent on SurfKitchen powered TelstraOne Experience handsets. Launched in May 2009, the TelstraOne Experience is an innovative mobile user interface that leverages the SurfKit Mobile Internet Platform to give subscribers quick and easy personalised access to applications and services they regularly use on their mobile phone.

Analysis of results since launch revealed that customers using TelstraOne Experience were 60 percent more likely to use their phone on a weekly basis to access the mobile web when compared to Telstra’s regular 3G mobile customers. In reviewing how the new user interface impacted mobile data use by volume, Telstra found that mobile data use was almost 7 percent higher when comparing results on two identical handsets – one with TelstraOne Experience and one without.

“Our research indicates consumers are much more likely to head online when they can easily set-up and personalise links to their favorite sites,” said Ross Fielding, Executive Director, Telstra Product Management. “By leveraging SurfKitchen’s technology, TelstraOne brings icon-driven web access – which is usually associated with smartphones – to 3G feature phones."

Based on the success of the initial rollout, Telstra is launching the TelstraOne Experience on the Sony Ericsson Naite and Sony Ericsson T707, giving pre-paid customers the opportunity to experience TelstraOne for the first time.
 
"The results Telstra has achieved with TelstraOne Experience are a testament to our close collaboration with one of the world’s most innovative wireless carriers,” said Michel Quazza, Chief Executive Officer, SurfKitchen. “With TelstraOne, Telstra has clearly demonstrated that a great user experience does not necessarily require a high-end phone. This is an extremely important point as it highlights the potential for carriers to differentiate competitively priced mass-market phones that are sold every year."

SurfKitchen has been working with Telstra since 2004 and its technology has been installed on more than 60 different device models. Telstra initially selected SurfKitchen technology to support the launch of Telstra Downloads, an on-device retail solution for mobile content downloads. Based on the success of that deployment, Telstra extended its relationship with SurfKitchen in 2005 to launch its Next G mobile services and applications portal, Telstra MyPlace.

Supporting Resources
•    TelstraOne Experience Demo
•    Telstra Selects SurfKitchen to Power Innovative New Mobile User Interface
 
About Telstra
Telstra is Australia’s leading telecommunications and information services company with one of the best known brands in the country. Telstra is the only true media communications company in Australia that can provide customers with a truly integrated telecommunications experience across fixed line, mobiles, broadband (BigPond®), information, transaction and search (Sensis®) and pay TV (FOXTEL).

About SurfKitchen
SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the user experience helps build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalised, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest  range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen

Reading, UK – September 30th, 2009 – SurfKitchen, the leading mobile Internet platform provider, today announced it has joined the Open Mobile Terminal Platform (OMTP) forum. SurfKitchen joins mobile operators including AT&T, Orange, Deutsche Telekom AG and Vodafone and constituents from across the mobile value chain in a global initiative focused on simplifying the customer experience for mobile data services and improving mobile device security.

Established in 2004 by eight mobile operators, OMTP is an operator-sponsored forum that serves the needs of each and every link in the mobile phone value chain by gathering and driving mobile terminal requirements. Since its inception, OMTP has grown to include 32 members and sponsors that represent mobile operators, handset manufacturers, chip makers, content providers, and software and OS developers. In joining OMTP, SurfKitchen is furthering its commitment to provide a compelling and intuitive user experience for a wide variety of mobile Internet applications and services across the broadest range of feature and smart phones.

“The OMTP is about bringing together established industry experts from across the mobile value chain,” said Tim Raby, Managing Director of OMTP. “We are delighted to have SurfKitchen join OMTP as with its expertise in helping mobile operators across the world deliver a compelling user experience for Internet applications and services, it brings unique insight that will help our work around simplifying the customer experience for data services.”

OMTP currently has activities looking into a diverse range of areas including the mobile web (BONDI), green devices and accessories, device cameras, visual voicemail, network and battery optimization amongst others. In particular, the OMTP BONDI initiative is addressing the problem that an application written for one phone must be rewritten again and again if it is to work on all phones. BONDI solves this problem by providing a consistent set of web APIs which will work on across different platforms and phones. Widgets and web applications will hence be able to execute across a wide range of different devices from different manufacturers and on different mobile networks.

“Ensuring the consistent accessibility and security of Web applications across platforms and devices is an increasing concern for the industry,” said Michel Quazza, chief executive officer, SurfKitchen. “We are pleased to be contributing our expertise as a mobile Internet platform provider to OMTP and feel that the work it is doing with the BONDI initiative is particularly significant. We look forward to collaborating with leading companies from across the mobile value chain to help the industry deliver a richer and more productive mobile Internet experience for operators, consumers and developers alike.”

About OMTP OMTP is a forum funded by companies from across the mobile phone value chain, set up with the aim of gathering and driving mobile terminal requirements to ensure consistent and secure implementations, thereby reducing fragmentation and simplifying the customer experience of mobile data services across mobile terminals.

OMTP is backed by many of the largest mobile operators and has members from hardware and software vendors across the value chain. For more information, visit www.omtp.org.

About SurfKitchen SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, and Cincinnati Bell Wireless. For more information, visit: http://www.surfkitchen.com.

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0.

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen.

Reading, UK – 1st June, 2009 – SurfKitchen’s head of product engineering, Dr. Mark Searle, will join executives from ABPHONE, Orange, and Taptu in a panel discussion on the evolution of mobile search and discovery services at the Mobile Web 2.0 Summit. The summit will take place June 3-4, 2009, in Knightsbridge, London.

Speaker: Dr. Mark Searle, head of product engineering, SurfKitchen

Topic: “Search & Discovery on Mobile Devices”

Description: With the rapid growth of mobile applications and Internet services, mobile search and discovery has become a critical component of the mobile user experience. In this session, Searle will explain how mobile operators can deliver intuitive search and discovery services that enhance the mobile user experience. He will share SurfKitchen insights into the factors, which determine the success of search and discovery services and explain how operators can leverage the idle screen of mass-market devices to deliver zero-click access to personalized mobile applications and Internet services.

Date: Thursday, June 4th, 2009

Time: 14:40 p.m. BST

Location: Jumeirah Carlton Tower, Knightsbridge, London For more information about Mobile Web 2.0 Summit, visit: http://bit.ly/993sW, or to download a free copy of SurfKitchen’s white paper on how to enable mobile Internet for the masses, visit: http://bit.ly/1buVHG.

About SurfKitchen SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the user experience helps build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a mobile Internet platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile Internet applications and services on the widest range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0.

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen. ]]> 2009-06-01T12:24:18+00:00 http://www.surfkitchen.com/press-centre/press-releases/surfkitchen-nominated-as-finalist-in-2009-meffy-awards/ http://www.surfkitchen.com/press-centre/press-releases/surfkitchen-nominated-as-finalist-in-2009-meffy-awards/#When:09:29:26Z SurfKitchen Powered Orange Downloads Selected as Finalist in “Search & Discovery” Category

Reading, UK – May 27, 2009 - SurfKitchen today announced that the Mobile Entertainment Forum has selected its latest deployment with Orange as a finalist in the “Search & Discovery” category for the 2009 Meffy Awards. The deployment, an upgrade to Orange Downloads, a branded, on-device storefront developed by SurfKitchen, included the introduction of a new mobile applications category that more than tripled sales of featured mobile applications within the first month of launch.

Now in their sixth year, the Meffys are recognized as the official benchmark for measuring success and rewarding innovation in the mobile entertainment industry. Entries for the “Search & Discovery” category were judged on their ability to make mobile content easy to find, purchase and popularize. The upgraded Orange Downloads was selected as one of five finalists with the judges recognizing how its exceptional user experience makes it easier and faster for subscribers to discover, select and use popular mobile Internet applications and information services within a single, intuitive and visually engaging interface.

“Orange Downloads has been a phenomenal success,” said Michel Quazza, chief executive officer, SurfKitchen. “Using our mobile Internet platform technology, Orange was able to seamlessly upgrade Orange Downloads by adding a new mobile applications category that significantly increased sales and we are delighted that the results are being recognized by the Mobile Entertainment Forum.”

Originally launched in 2005, Orange Downloads is designed to offer the optimum user experience for mobile services and is available to Orange Signature customers in France, Poland, Spain and the UK. Using SurfKitchen’s technology, Orange introduced the new mobile applications category via an over-the-air update to the Orange Downloads client used by Orange UK Signature device customers in November 2008. By allowing subscribers to simply access it through a routine update, the new applications category was easily discoverable and made an immediate impact on sales.

Rimma Perelmuter, Executive Director of MEF, said: “From the meteoric rise of apps-inspired vendors and content owners in driving consumer engagement to the remarkable growth achieved in emerging markets and the evolution of transparent, user-friendly business models, the 2009 entries provide a window to all the latest trends and innovations. More than ever, the Meffys reflect the increasing importance of mobile as a key engagement and entertainment channel for consumers.” 

The 2009 Meffys received entries from more than 60 countries and were judged by 43 independent journalists and analysts. The winners will be announced on 23 June, 2009 at Floridita London, as part of the Mobile Entertainment Forum’s annual event, Mobile Entertainment Market (MeM). 

About Mobile Entertainment Forum (MEF)
MEF exists to represent the interests of its global membership across the mobile entertainment value chain.  Our goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry.

With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly established Europe branch, MEF’s network of members represents a veritable ‘Who’s Who’ of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit: www.m-e-f.org.

About SurfKitchen
SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the user experience helps build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a mobile Internet platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile Internet applications and services on the widest  range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen

“We know mobile users want a navigation experience that is intuitive and allows them to get to their favourite features quickly without having to hunt through endless submenus,” said Mr Ross Fielding, Executive Director, Telstra Product Management. “TelstraOne Experience delivers on our one-click vision, giving customers greater control over the services they want to use on their mobile phone. This means fast, easy access to the most popular applications and services like phonebook and calendar and social networking and search.”

Successful mobile application stores have proven that an intuitive user experience combined with compelling mobile services enables mobile operators to attract new customers and drive wireless data revenues. To extend this combination to mass market feature phones, Telstra selected SurfKitchen to deliver the TelstraOne Experience. Utilising SurfKit Home, SurfKitchen’s idle screen technology, Telstra is able to deliver a branded and highly intuitive user experience enabling customers to quickly and easily discover, launch and customise mobile services on the home screen of mass market devices.

“Revenue from mobile Internet services is now a critical element of operators’ growth strategies and has the potential to significantly expand if data service usage can be increased on mass market devices.” said Michel Quazza, chief executive officer, SurfKitchen. “Telstra has always been at the forefront of innovative wireless products and services and the launch of TelstraOne Experience sets another industry milestone. Combining a diverse range of mobile Internet services with the personalisation, discoverability and usability that mobile subscribers are increasingly demanding will help attract new users and drive mobile data revenues.”

TelstraOne Experience utilises the SurfKit Mobile Internet Platform to provide a highly personalised, seamless user experience. The experience is surfaced to the idle screen using SurfKit Home, and integrates SurfKit Launcher to provide a customisable launch pad for the range of services the mobile subscriber has selected. SurfKit Storefront streamlines the purchasing and installation of the mobile services, and SurfKit Widget Runtime provides a range of on-device widgets such as news and weather. The culmination of these products delivers an unrivalled 1-click, 1-touch, highly personalised user experience.

SurfKitchen has been working with Telstra since 2004 and its technology is installed on over 1.5 million devices covering almost 60 different device models. Telstra selected SurfKitchen technology to support the launch of Telstra Downloads, an on device retail solution for mobile content downloads. Based on the success of that deployment, Telstra extended its relationship with SurfKitchen in 2005 to launch its Next G mobile services and applications portal, Telstra MyPlace.

To view TelstraOne Experience Demo click here

About Telstra We are Australia's leading telecommunications and information services company, with one of the best known brands in the country. We offer a full range of services and compete in all telecommunications markets throughout Australia, providing more than 9.3 million Australian fixed line and 9.3 million mobile services, including 4.4 million 3G services.

About SurfKitchen SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the user experience helps build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalised, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen]]> 2009-05-05T09:07:41+00:00 http://www.surfkitchen.com/press-centre/press-releases/surfkitchen-to-join-mobile-operating-system-panel-at-frost-sullivans-gomobi/ http://www.surfkitchen.com/press-centre/press-releases/surfkitchen-to-join-mobile-operating-system-panel-at-frost-sullivans-gomobi/#When:11:33:17Z Industry Experts to Discuss Outlook for Mobile Operating Systems

Reading, UK – 4th May, 2009 – SurfKitchen’s chief technology officer Dave Evans will join executives from Nokia, Google, Motorola, and Adobe in a panel discussion on the evolution of mobile operating systems (OS) at Frost & Sullivan’s GoMobile 2009 event to be held May 3-5 in San Francisco, California.

Speaker: Dave Evans, chief technology officer, SurfKitchen

Topic: Platform Wars Panel Discussion: “Outlook of Next Generation Mobile OS”

Description: This panel brings together industry experts to discuss the increasingly competitive mobile operating systems (OS) market. Panelists will review the early winners and losers in the emerging mobile OS wars and also discuss which platform is best positioned to become the defacto application development platform for mobile. Evans will share his experience in the mobile OS market and explain how a compelling cross‐platform user experience can prevent a mobile‐platform war. This will include SurfKitchen insights into how a cross-platform experience powered by a platform independent widget runtime engine can support operators, application developers and consumer choice.

Date: Monday, May 4th, 2009

Time: 10:45 a.m. PT

Location: Grand Hyatt San Francisco, San Francisco, CA Evans will also present a live demo of the SurfKitchen Mobile Internet Platform on-stage at the Grand Hyatt San Francisco Ballroom on Tuesday, May 5th at 11:30 a.m. For more information about Frost & Sullivan’s Go Mobile 2009, visit: http://bit.ly/26FNq, or to download a free copy of SurfKitchen’s white paper on overcoming the mobile platform war, visit: http://bit.ly/3lQqW.

About SurfKitchen SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the user experience helps build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0.

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen. ]]> 2009-05-01T11:33:17+00:00 http://www.surfkitchen.com/press-centre/press-releases/philippines-largest-wireless-service-provider-selects-surfkitchen-for-new-a/ http://www.surfkitchen.com/press-centre/press-releases/philippines-largest-wireless-service-provider-selects-surfkitchen-for-new-a/#When:08:42:30Z SurfKitchen to Power Intuitive User Experience across Mobile Internet Applications and Services for Smart Communications, Inc

CTIA Wireless: Las Vegas, Nevada, – April 1, 2009 – SurfKitchen today announced that it is working with Smart Communications, Inc. (SMART), the Philippines' leading wireless services provider, to support the delivery of its mobile Internet applications and services. SMART has selected components of the SurfKit Mobile Internet Platform to help it deliver an intuitive and personalized user experience to its subscribers.

A wholly owned subsidiary of the country’s dominant telecommunications carrier, the Philippine Long Distance Telephone Company (PLDT), SMART has over 34 million mobile subscribers. To enhance the delivery of mobile Internet applications and services across its entire subscriber base, SMART is working with SurfKitchen to develop a branded application store which will allow users to browse, preview and purchase a wide variety of mobile data services and messaging orientated mobile widgets and services.

Built on the SurfKitchen technology platform, the new SMART application store will include movies, games, music, TV, and news. The TV element will include an Electronic Programming Guide (EPG) that will enable users to stream live TV and switch channels. The new messaging orientated mobile widgets and services will allow SMART’s subscribers to easily access Google Gmail, forums, and photo sharing services. The project will also include an account management element that will allow users to view and manage their bills on their devices.

“Operators across the world are revaluating the way they deliver mobile Internet services,” said Michel Quazza, chief executive officer, SurfKitchen. “This has been driven by subscriber demand for an exceptional user experience across a range of mobile Internet services. The Asia Pacific market has always been at the cutting-edge and we are delighted to be working with SMART to help extend its commitment to innovation and provide a compelling new route to market for its exciting range of services.”

About Smart Communications Inc.: Smart Communications, Inc. (SMART) is the Philippines' leading wireless services provider with 34.2 million subscribers on its GSM network as of end-September 2008. A wholly owned subsidiary of the country’s dominant telecommunications carrier, the Philippine Long Distance Telephone Company (PLDT), SMART operates a nationwide cellular network, a fixed wireless broadband service and a satellite phone service. It has the most extensive and modern digital communications GSM network and infrastructure in the country, covering over 99 percent of the population. For more information, visit: http://smart.com.ph/.

About SurfKitchen: SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android* platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.

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