Press Releases

Enhance The Experience With SurfKit Event

From Movie Premiers to Global Sporting Events, SurfKit Event Realises the Mobile Phone’s True Marketing Potential

SurfKitchen, the market leader in On-Device Portal (ODP) applications, announces the commercial availability of SurfKit Event, an on- device application giving users one-click access to exclusive content to a specific campaign or ‘event’ - such as a blockbuster movie launch or sporting competition.

Mobile consumers demand and increasingly expect 24/7 access to lifestyle related information and services. At the same time, marketeers need to fully realise the mobile’s true potential as a marketing and advertising channel. SurfKit Event gives operators, OEMs and content owners a platform to produce engaging ‘on-device’ experiences in support of any campaign or event, quickly, cost effectively and with low risk.

Via a single click into a highly intuitive user interface, mobile users can access the latest behind-the-scenes footage, on-set gossip, sports results or event related information. For the duration of the event or promotional campaign information and content is updated over-the-air keeping it dynamic and engaging for the user.

“Consumers respond to services that are highly relevant to their interests or lifestyle”, believes Michel Quazza, CEO of SurfKitchen. “SurfKit Event realises this potential by providing a highly accessible way of keeping the user directly engaged with compelling content. The benefits are widespread; users get the information they want at their fingertips whilst operators can ‘push’ their premium services in an interesting and targeted manner. Furthermore, OEMs can offer event related branded products while content owners have, at last, a means to bring the mobile into the broader marketing mix.”

SurfKit Event can be rapidly deployed over the air to approximately 65% of devices shipping today and can be enabled with multi-language support, including Arabic and Chinese.

SurfKit Event is one of the products within SurfKit Phonetop, an integrated suite of on-device applications designed for operators to significantly improve mobile data service delivery and consumption. Other applications include SurfKit Home (home screen personalisation), SurfKit Widget Framework (Java/XML-based environment for rapid development and deployment of mobile applications) SurfKit Downloads (an on-device storefront), SurfKit Mediation (on-device analytics & evaluation tool to support lifecycle management of data services), and SurfKit Stream (providing easy access to video streaming, music and TV).

About SurfKitchen
SurfKitchen is uniquely focused on delivering a compelling user experience on mobile. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity.

SurfKit Phonetop is an integrated suite of on-device applications designed for operators to significantly improve mobile data service delivery and consumption. The SurfKit Phonetop suite delivers real service choice for customers, ‘zero-click’ discovery and a range of sophisticated new analysis for service lifecycle management. This next generation of ODP means operators can meet subscriber demand for a broader, more relevant choice of content services through a ‘mobile optimised’ widget framework.

SurfKitchen’s platform enables digital content to be sent over-the-air to a broad range of feature phones and smart phones across Symbian, Microsoft, Java, UIQ and Brew platforms. This enables operators to ensure that the most up to date content is always available to subscribers. The SurfKitchen experience can be tailored according to operator market segmentation, encouraging increased customer loyalty and ultimately reducing churn.

SurfKitchen’s solutions have been deployed by major operators throughout the world including: Orange Group, Telstra, Telefonica Moviles España, Cincinnati Bell Wireless Maxis, ALJAWAL (Saudi Telecom) and Etisalat. This list of high profile customers, combined with SurfKitchen’s unique expertise, has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience.

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