Press Coverage

Internet platform enables custom launchpad

Australian telco Telstra has used the SurfKit Mobile Internet Platform to support a novel user interface that gives subscribers single-click access to frequently used mobile applications and services.

Telstra selected SurfKitchen’s mobile Internet platform technology to deliver integration to the idle screen on feature phones, allowing users to easily discover and launch mobile widgets, Internet applications, native applications and weblinks.

The TelstraOne Experience uses the SurfKit Mobile Internet Platform to provide a highly personalised, seamless user experience. The experience is surfaced to the idle screen using SurfKit Home, and integrates SurfKit Launcher to provide a customisable launch pad for the range of services the mobile subscriber has selected. SurfKit Storefront streamlines the purchasing and installation of the mobile services, and SurfKit Widget Runtime provides a range of on-device widgets such as news and weather. The culmination of these products delivers an unrivalled single-click single-touch, highly personalised user experience.